This logo was created for a local rap artist here in the city. He wanted something that was urban but not typical Hip Hop . He wanted to stay away from anything that would represent hardcore rap. Since every image I saw was he wore a New York Yankees cap I wanted to throw that in there somewhere …. the only issue is we couldn’t use the NY symbol for fear of copyright infringement.
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How much is your BRAND worth?
How much is your brand worth? One of the challenges I face as a designer that works independent of a larger firm is that I am dealing small to medium level business owners who do not have the capital of the big boys. That being said a lot of them are on budgets.