Web and Graphic Design for Small & Minority Business

Heat and Soul Entertainment Logo

Heart and Soul Entertainment logo was a logo for a enterinment company based in Conneticut. The company specialized in Reggae shows. It also did Artist Management, Set Design and more . They wanted to stay away from the traditional colors of reggae music and have something that could be used for any style of music.

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10 minute rule
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The 10 MINUTE RULE

One of the biggest stumbling blocks that small and medium businesses face is understanding the tools that we have available to us . We have tendency to want to compete with the big boys and not know that there things that exist that will help us compete with the big boys. Thais where somersetting like the 10 MINUTE RULE comes into play. Social Media sites like Twitter Facebook and Instagram only reacts to the information that we add to it. Essentially its kind of a social experiment. These sites create no content we feed the content to the sites and then they measure our reaction to that content we post. Basically the “ALGORITHM” is us the study of us .

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what to look for in a web designer
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What to look for in a web designer

So you have decided it is time to take your business to the next level . You’ve made the sales and stregthened your infrustrature and now its time to play with the big boys. Your’e ready but where do you start? How do you start? what do you look for ? All of those questions are valid and important and I am here to help you ask the right questions that will avoid you wasting time money, money and resources. Choosing a web designer or a graphic designer is and will be one of the most important decisions you have to make when growing your business.

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Website Conversation
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Let’s have a conversation about WEBSITE CONVERSATION

I know it sounds like a typo in the title but its not there really is something called WEBSITE CONVERSATION. Its a pretty simple concept once its explained in a simple way. Understanding WEBSITE CONVERSATION will help you get more traffic to your site as well as more information about the people who are visiting your site. As we all know the more you know about your audience the better you can serve their needs and serving their needs will help create brand loyalty.

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how much is your busienss worth
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How much is your BRAND worth?

How much is your brand worth? One of the challenges I face as a designer that works independent of a larger firm is that I am dealing small to medium level business owners who do not have the capital of the big boys. That being said a lot of them are on budgets.

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Choosing the right domain for your business

Choosing the right domain name for your business website can be just as hard as choosing a name of your first born . Your first born can legally change its name when it matures but as your business matures it will be harder and more expensive to change your branding…. changing the domain is easy

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what not to do when thinking of a logo
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WHAT NOT TO DO WHEN THINKING OF A LOGO

 As a designer I get crazy design idea request for logos, brochures, menus, websites etc. It’s understandable because the public is not necessarily aware of the best design practices which why I was hired in the first place. Most of my clients are great and understand that my job is to take their vision and bring it to life.

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