How much is your BRAND worth?

How much is your BRAND worth? Really how much. One of the challenges I face as a designer that works independent of a larger firm is that I am dealing small to medium level business owners who do not have the capital of the big boys. That being said a lot of them are on budgets. Now any business should have things budgeted based on what is a need and what is a goal. With understanding that you will have clearly define what is NEEDED TO GET TO THE GOAL. Your web presence should be a priority especially since over the last 2 years the world has changed so dramatically. Small business can no longer afford to not have a web presence and that web presence has to truly represent your brand accordingly. Understanding this is vital.

How do I view my business among the sea of other businesses? Ask yourself these questions because how you view your business others will view it the same. If you cut corners on your website it only shows how valuable you believe your product is and your customer will view it the same. Since I focus primarily on minority owned small and medium business I run into a lot of business that don’t see the services I offer as priority. They will not see the importance of having professional pictures for their product done. If you cant afford a professional photographer YOUTUBE and GOOGLE are your best resources for help taking better pictures. This is just one example how you value your business. Do not fool yourself into believing that you have to spend a ton of money in order to get results there are designers out there like myself that truly love what we do and will offer competitive and comparable services. Do your research get references set a realistic budget and find a designer that sees your vision and offers the services needed at the rate it is within your budget.

Any designer who offers his or her web design services for $40 to $50 more than likely doesn’t value their time enough to put any effort into your brand or does not truly know the work involved to get desired results for your vision. Design is not done in a vacuum next day services on logos will more than likely render horrible design and even worst wasted money. If it sounds to good to be true it probably is. My job as a designer is to ask the right questions and provide the right solutions. Ask yourself do I want it done fast or do I want it done right? The answer will let you know how much you value your brand.

RECENT WORK

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DO YOUR HOMEWORK

Whenever I start a project I always try to get as much information from a client  about their likes dislikes needs and expectations of the

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Website Conversation
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Let’s have a conversation about WEBSITE CONVERSATION

I know it sounds like a typo in the title but its not there really is something called WEBSITE CONVERSATION. Its a pretty simple concept once its explained in a simple way. Understanding WEBSITE CONVERSATION will help you get more traffic to your site as well as more information about the people who are visiting your site. As we all know the more you know about your audience the better you can serve their needs and serving their needs will help create brand loyalty.

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10 minute rule
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The 10 MINUTE RULE

One of the biggest stumbling blocks that small and medium businesses face is understanding the tools that we have available to us . We have tendency to want to compete with the big boys and not know that there things that exist that will help us compete with the big boys. Thais where somersetting like the 10 MINUTE RULE comes into play. Social Media sites like Twitter Facebook and Instagram only reacts to the information that we add to it. Essentially its kind of a social experiment. These sites create no content we feed the content to the sites and then they measure our reaction to that content we post. Basically the “ALGORITHM” is us the study of us .

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qhat's the best web platform for your business ?
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WHAT IS THE BEST WEB PLATFORM FOR YOUR BUSINESS?

Your business is growing and needs a home on the web and you are not sure where to begin. Like I always say do your homework. Learn to ask questions not just any questions the right questions of your designer. Ask them what is the best web platform for my business? If he or she is not a one trick pony they will be able to build in multiple platforms

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Choosing the right domain for your business

Choosing the right domain name for your business website can be just as hard as choosing a name of your first born . Your first born can legally change its name when it matures but as your business matures it will be harder and more expensive to change your branding…. changing the domain is easy

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what not to do when thinking of a logo
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WHAT NOT TO DO WHEN THINKING OF A LOGO

 As a designer I get crazy design idea request for logos, brochures, menus, websites etc. It’s understandable because the public is not necessarily aware of the best design practices which why I was hired in the first place. Most of my clients are great and understand that my job is to take their vision and bring it to life.

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