How much is your brand worth? One of the challenges I face as a designer that works independent of a larger firm is that I am dealing small to medium level business owners who do not have the capital of the big boys. That being said a lot of them are on budgets.
One of the biggest stumbling blocks that small and medium businesses face is understanding the tools that we have available to us . We have tendency to want to compete with the big boys and not know that there things that exist that will help us compete with the big boys. Thais where somersetting like the 10 MINUTE RULE comes into play. Social Media sites like Twitter Facebook and Instagram only reacts to the information that we add to it. Essentially its kind of a social experiment. These sites create no content we feed the content to the sites and then they measure our reaction to that content we post. Basically the “ALGORITHM” is us the study of us .
As a designer I get crazy design idea request for logos, brochures, menus, websites etc. It’s understandable because the public is not necessarily aware of the best design practices which why I was hired in the first place. Most of my clients are great and understand that my job is to take their vision and bring it to life.
I know it sounds like a typo in the title but its not there really is something called WEBSITE CONVERSATION. Its a pretty simple concept once its explained in a simple way. Understanding WEBSITE CONVERSATION will help you get more traffic to your site as well as more information about the people who are visiting your site. As we all know the more you know about your audience the better you can serve their needs and serving their needs will help create brand loyalty.