Why I don’t offer discounted pricing for services

Some 10 years ago when I started doing web design and logo I was very new and wet behind the ears to this business . I wanted to work on every project that came across my screen. If you was in need of a website I wanted to do it. If you were in need of a logo I was on it . After a while I found myself getting better learning new skills but earning enough to sustain the business or myself. I had locked myself into thinking that if I raised my prices people wouldn’t pay for my services. I remember explaining to a friend of mines about the problem and his response changed my life “YOUR ASKING PRICE IS BASED ON WHAT YOU FEEL YOUR SERVICES ARE WORTH THEREORE YOU GET WHAT YOU ASK FOR”. I realized at that point that I needed to raise my prices. I learned new things I worked faster than I did when I first began and discovered tips and tricks in the industry that made the workflow more efficient.

I understood that the clients that I wanted to deal with did not live in the lower price point that I had previously offered. My new clients understood and knew the value of my services just as much if not more than me. I had realized that these same clients knew the value of their brand as well and would pay for quality services and work. They wanted to hold someone accountable for the work that they needed done and sometimes that comes at a premium. When I begin to get that knew client I had noticed that the clients in my lower price bracket would love to haggle and expect to get more for a lesser price. I started to understand that not all money is good money and that the same people that would want to get discounted prices from me would pay full price for brands like NIKE , GUCCI etc. They would never walk into MACY’S and ask for a discount why didn’t I deserve the same respect? They didnt respect my brand because I did not respect my brand, This is why I don’t offer discounted prices for services … and you shouldn’t either. Respect your brand and ask yourself how much is your brand worth.

RECENT WORK

RESOURCES

how much is your busienss worth
RESOURCES

How much is your BRAND worth?

How much is your brand worth? One of the challenges I face as a designer that works independent of a larger firm is that I am dealing small to medium level business owners who do not have the capital of the big boys. That being said a lot of them are on budgets.

Read More »
welcome to the dark web
RESOURCES

Welcome to The Dark Web

I have been in the graphic design business for over 10 years held various positions at companies from webmaster to content creator for companies ranging

Read More »
Website Conversation
RESOURCES

Let’s have a conversation about WEBSITE CONVERSATION

I know it sounds like a typo in the title but its not there really is something called WEBSITE CONVERSATION. Its a pretty simple concept once its explained in a simple way. Understanding WEBSITE CONVERSATION will help you get more traffic to your site as well as more information about the people who are visiting your site. As we all know the more you know about your audience the better you can serve their needs and serving their needs will help create brand loyalty.

Read More »
10 minute rule
RESOURCES

The 10 MINUTE RULE

One of the biggest stumbling blocks that small and medium businesses face is understanding the tools that we have available to us . We have tendency to want to compete with the big boys and not know that there things that exist that will help us compete with the big boys. Thais where somersetting like the 10 MINUTE RULE comes into play. Social Media sites like Twitter Facebook and Instagram only reacts to the information that we add to it. Essentially its kind of a social experiment. These sites create no content we feed the content to the sites and then they measure our reaction to that content we post. Basically the “ALGORITHM” is us the study of us .

Read More »

See All Resources