Sometimes I am asked to refresh a company’s logo . I always approach the design with the 3 things in mind
1. How long has the company been around.
2. How strong is there current brand
3. Does the logo need to be totally revamped
The reason for all of this is to see if i can improve on the logo or do i need to revamp the logo. In this case i didn’t feel I needed to give them a new logo all together i felt like the original was off to a good start and that i could just add more color and a stronger font.