I know it sounds like a typo in the title but its not there really is something called WEBSITE CONVERSATION. Its a pretty simple concept once its explained in a simple way. Understanding WEBSITE CONVERSATION will help you get more traffic to your site as well as more information about the people who are visiting your site. As we all know the more you know about your audience the better you can serve their needs and serving their needs will help create brand loyalty. So simply put a WEBSITE CONVERSATION occurs when your visitor completes a desired action such as signing up for a newsletter, taking a poll, fill out a review, make a purchase etc. Most people stay on a website less than 15 secs. That’s how long you have to capture someones attention. Below is a list of things that you can do on your site to make the WEBSITE CONVERSATION better.
- ADDING FORMS … QUESTIONERS OR POLLS
A poll,questionnaire is a great way to gauge your visitors temperature . What their likes dislikes are. Adding a sign up form tell him them stay engaged with your product or service will also do the trick. BUT ONE OF THE MOST IMPORTANT THINGS TO REMEMBER is you have a much better chance of conversion if you make your forms short and straight to the point …. in this case less is more. Sometimes when you offer too many choices you can confuse your visitor.
- USE VIDEO TO PERSONALIZE YOUR BRAND
According to studies video marketers get 66% more qualified leads per year.
- ADD A TESTIMONIALS SECTION TO YOUR SITE
A Good old fashion referral meets the digital world. Testimonials will help establish credibility.
- ADD GUARANTEE OF SATISFACTION
This reduces risks and increases sales. People like having a peace of mind but make sure deliver on what you promise. Your word is worth more than gold.