Our presence on the web is super important from the way our site looks to the user experience it all plays a big part of whether you get traffic and more importantly repeat traffic. Having good products or offering a service that is phenomenal is only half the job. Managing a website is not for the faint of heart it takes a lot of work and a lot of time. I like to say that your site is a living breathing thing and anything living it needs to be fed the right things to grow. Your content is that food. Having enough content is the key. You may ask how much content is enough? The answer is there never is enough. Now that doesn’t mean create 10 paragraph pages on your site for a product or service. What it means that having content that relates to your product or service strategically and specifically placed is important.
So often I get clients who have never thought about simple content concepts of there product. For instance if you are selling apparel besides having just basic name information a description of what that product is made of or why someone should buy yours will do wonders for your site’s chances of visibility. The internet is based on UPDATED CONTENT,POPULARITY, QUALITY RELATIONSHIPS and RELEVANCY if you can get people to talk about your content online and associate with other businesses coupled with relevant product descriptions and keeping your content fresh and up to date you can compete in the game.
Be sure to think about these 3 things before you begin writing
- Define the purpose of the page
- Understand who your target audience is
- Know your competitors
Your about page is a great place to start. Use this page to tell the story of your brand and expound on again why your product or service is best no need to be humble this your baby and you must brag about it if you are going to grab the attention of the public. Remember you are competing for the eyes of millions of people with a million other businesses. Start a blog about your product as well as relevant products with the field in which you are in. When writing . Remember to talk in layman’s terms for the common user don ‘t confuse them with a whole lot of industry jargon. If all else fails HIRE A PROFESSIONAL!. Your brand is worth it … CONTENT IS KING.
